Most web sites are designed with functionality and/or design as the focus, but there are additional areas that should be addressed if a web site is successful. These areas are:

• Usability: Can the users find what they need?
• Functionality: Does the site function well?
• Aesthetics/Branding: Does the site reflect the company brand aesthetically?
• Search Engine Optimization: Is the site clearly visible by search engines?

How Usable is the Site?

Usability refers to how well users can find what they need on a web site. If a user has to think too much to figure out how to get around a web site, they may become discouraged and leave quickly! Every user has a question that needs to be answered, and the answer has to be evident within seconds.

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